Upcoming Events
Events are organized every 6 – 8 weeks and members are from a mixture of agency, client side and start ups. It is an excellent opportunity to meet fellow search professionals and catch up with the latest news in the industry.
Join us at the Search London Summer Party !
In our last in person event for a few months we have four speakers sharing their tips about SEO Confidence, Tech SEO, TikTok SEO and Google Lighthouse.
Theodore Bullfrog pub, 26-30 John Adam St, London WC2N 6HL
Buy your ticket on Eventbrite and learn from Adrijana Vujadin, Silvia Martin Mathilde Høj and Aymen Loukil
Adrijana will speak about:
Enough Anxiety and Imposter syndrome. Get the confidence you deserve
Imposter syndrome can be a roadblock to enjoying the position you are in and hold you back from reaching your full potential.
You will learn about the connection between the brain and body so you can understand what is happening during anxiety and imposter syndrome. This will be a ticket for resolving the feeling you are not good enough once for all.
We will have a practical approach demonstration where you will learn about:
- 3 steps that will help to discover Imposter syndrome at the right moment
- 6 question checklist to train your brain to switch the pattern from the past thinking
- Additional strategies that will help you boost and gain your confidence
Taking these steps will help you achieve the life you deserve, whether it is at work or in your personal life.
Biography
Adrijana Vujadin is SEO Manager at Affirma company. Raised and born in Bosnia and Herzegovina. After an MA in Marketing and some digital marketing experience, she thought she needed to learn more, so I moved to Dublin to upgrade her digital marketing skills and enroll in MSc in Digital Marketing.
As someone who is not an English native speaker, Adrijana struggled with imposter syndrome for years – thinking she was from a third-world country, she was not good enough to work with those from the EU and USA. After burning out she decided that something needed to be changed and started to develop the skills she needed to become an SEO Confident Manager who enjoys work and life. She is now SEO Confident.
Silvia Martin will present:
5 Key Steps to Create Effective Tech SEO Audits
Tech SEO audits are important for all sites, whether in-house, agency or small businesses. However, creating technical SEO audits that clients effectively implement can be a challenge.
Drawing on her experience conducting audits for a variety of clients, as well as her background working as an in-house SEO, agency-side consultant, and independent consultant, Silvia will guide you through the five essential steps for delivering successful tech SEO audits: client needs assessment, audit scope, tools, delivery, and implementation.
With the constantly evolving landscape of SEO, it’s essential to have a clear and structured approach to conducting technical audits. In this talk, Silvia will highlight the common challenges faced when conducting these audits and provide insights into how to overcome them and how to best approach technical SEO audits to maximise your client’s organic performance.
Biography
Silvia Martin is an independent consultant, founder of Trebole. She specialises in SEO strategy and technical SEO and has more than 9 years of experience, helping a range of leading brands improve their online visibility and organic performance.
Silvia has lived in 5 different countries and loves travelling. Now she is settled in London and she works remotely for global clients. She discovered SEO while doing a Master’s in International Marketing in Paris.
She has worked agency side, client side and she is also an EU and UK awards judge and a mentor.
Mathilde will present:
TikTok SEO – how gaming the TikTok algorithm can drive SERP visibility and website traffic
What is TikTok SEO and how do you utilize it as a part of your SEO-strategy?
TikTok is one of the most popular social media platforms, but it is also one of the most problematic ones, where issues like privacy and data protection.
TikTok’s search results doesn’t live up to EEAT either, why you wouldn’t necessarily think of it as a plausible search engine that could compete with Google.
Learn about the TikTok algorithm and see a direct impact on search. Attend the session and discover:
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- What is TikTok SEO?
- TikTok ranking factors revealed
- How to game the TikTok algorithm?
- Tricks to get you to the top
- Case study – How one of the world’s biggest supermarket chains turned a TikTok trend into sold out products.
Biography
Mathilde is a SEO Manager specializing in TikTok at Resolution Media Denmark (a part of Omnicom Media Group) and thus helping well-known brands globally to achieve maximum results from SEO and TikTok. From her work with organic TikTok she has seen how effectful TikTok can be, and how gaming the TikTok algorithm can lead to more SERP visibility – especially when targeting Gen Z and Millennials.
She is a part of Generation Z myself and have seen how big an impact TikTok as not only a social media platform has impacted this generation. She has followed TikTok’s evolution since the beginning of 2020 and experienced both the early stages and the impact the platform has today on all media systems.
Aymen will talk about:
The Hidden Truth Behind Your Google Lighthouse Score!
Join Aymen Loukil as he delves into the challenges that arise in web performance when relying solely on synthetic tools and their scoring systems. Although these tools are invaluable for debugging and testing web performance, they cannot accurately represent the experience of real-life website users. Aymen will share his insights gained from a retrospective analysis of web performance measurement methodology. He will discuss his findings on how to overcome these challenges and gain a better understanding of the user experience. Don’t miss this opportunity to learn about practical solutions for improving your website’s performance workflow.
Biography
Aymen is an accomplished international independent SEO and Web Performance Consultant who has helped numerous companies achieve online visibility on search engines.
With a background in computer engineering and a Bachelor’s degree in telecommunications, Aymen brings a wealth of technical knowledge and experience to his work.
As the Founder and CEO of Speetals, a web performance SaaS monitoring tool, Aymen has been instrumental in providing businesses with the tools they need to improve their web performance. Speetals focuses on real user metrics to help businesses improve what matters most – their users’ experience.
Aymen is dedicated to helping his clients achieve their visibility objectives and succeed in their SEO strategies. He works with a wide range of clients, including SMEs, startups, e-commerce websites, and large accounts, to ensure they achieve the best possible results.
A former developer himself, Aymen understands the technical challenges that businesses face when it comes to SEO. He is passionate about helping businesses overcome these challenges and achieve success in their online marketing efforts.
Do not miss out on our last in person event in London.
Buy your ticket here on Eventbrite and see you on June 12th !
See you at the Theodore Bullfrog pub
Address: 26-30 John Adam St, London WC2N 6HL
Nearest tubes: Embankment and/or Charing Cross !
Our last in-person event was our birthday party, celebrating Search London turning 12!
Our next event will be online
We have two great speakers talking about the “Importance of People-First Content” and “Multisearch vs. SEO Optimization How To Optimize my Website for the Future” on Tuesday, March 28th.
Kesar Rana and Veronika Höller
Kesar Rana will present:
“How to Rank Higher on Google with People-First Content”
Ranking on the first page of Google seems like a daunting task. Getting higher rankings while differentiating your site from copycats and ChatGPT seems more challenging in 2023.
Providing value to your audience has become more important than ever since Google’s helpful content update.
How can you make your content better for the user, which is written by humans and give value to your audience while also ranking higher in search engines?
In this presentation, Kesarwill share some simple, practical tips she has learned over the past 5 years
- How to write engaging, helpful content
- What elements of On-page SEO to optimise
- How to match your content with search intent
- Include quotes from SMEs
- Include first-hand experience
Following these simple practices will help you write for the user, improve your search ranking metrics, generate more leads, and eventually establish your site as an authority in its field. (You do not need to use ChatGPT).
Veronika Höller will speak about:
“Multisearch vs. SEO Optimization How To Optimize my Website for the Future”
The power of multisearch is awesome. Google algorithms are becoming more and more intelligent and we as SEO have the opportunity to push our site and rankings not only with good textual content.
The Google MUM algorithm is a powerful technology that answers complex questions with the ability to use audio, video, images, and text, plus return the answer using information regardless of language. Using the Google Lens app, a user can take a picture then swipe up to access the “Add to Your Search” button which then opens a form for adding text.
Now we have so much more chances to be ranked for. The search engines are adapting to today’s search behavior – they are becoming more interactive. Many say SEO is dead, Veronika says it just needs to be rethought. She will show us how we try to to master this new dynamic with our global websites and shops.
Purchase your ticket on Eventbrite to guarantee your place. The event will be for two hours and will also include networking using a platform called Remo. You will be able to virually sit with at different tables with other attendees.
See you on March 28th at 5pm BST/6pm Berlin/Paris/Barcelona time
Purchase your ticket on Eventbrite to confirm your place.
https://www.eventbrite.com/e/the-future-of-seo-online-search-london-event-tickets-575778287357
