Avoiding Penalties – Panda 4.1, Penguin 3.0 & Authorship Updates

Thank you to Forward3D for sponsoring some drinks at our meetup next month.

The event will take place on:

Date: Tuesday, 11th of November from 7:15pm 

Location: Doggetts Coat and Badge, 1 Blackfriars Bridge, SE1 9UD

Please register for your ticket on Eventbrite.

Forward3D run cutting edge multilingual search and display marketing, delivering worldwide language coverage through Locaria, the agency’s International division.

Specialising in the retail and travel markets, the agency’s clients include British Airways, Hilton Hotels, Gucci, John Lewis, Debenhams, Ralph Lauren, The Net-A-Porter Group, ASOS and New Look.

Headquartered in London with offices in New York, Shanghai and Seoul, Forward3D has grown to a 250 strong global team of digital marketing analysts in 2014.

Our first speaker is Jack Norell

1)  Organise Your Content Marketing for Business Impact

Dive into the customer journey and ensure your brand gains lifetime customers through content.  It must be incredibly engaging but also highly visible to support business objectives through every step of the conversion funnel.

Get 2015 started with a clear framework for your creative content and communicating the benefits with clients and business stakeholders.

2)  How to Remove Bad Links and Build Authorship

Jo Turnbull and Ehsan Khodarahmi will be conducting a joint presentation. 

Jo, the host of Search London shares her experience on removing links. Penguin 3.0 means more sites that have engaged in black hat or shady link building may be affected by this update.

Ehsan has been working in social media and digital PR since 2006. He is a keen blogger and has over 40 published articles. He will be sharing his experience of how to build up authorship despite Google authorship being removed.

Look forward to seeing you at the next Search London event on the 11th of November !

Jo Turnbull and Tim Sheed