Following on from our last meetup where we had some fantastic tips on creating award winning campaigns, this meet up will be focused around How to Implement Unconventional Campaigns.
The next Search London event will take place on:
Date: Wednesday 11th of June
Time: From 6:30pm
Location: Theodore Bullfrog Pub
Topic: How To Implement Unconventional Campaigns
We have two speakers presenting at the meetup:
Pete will be speaking about Running Creative SEO Campaigns on a Shoestring Budget & Still Winning Big
Pete will talk about convincing his clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content, despite their limited budgets.
He will give examples and the process behind Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won links from sites like HuffPost, Lifehacker. & Inc.
James will present Client Approval on Unconventional Campaigns
Most SEOs are now convinced of the value of ‘big content’, understanding that the tactics of the past are becoming increasingly less effective. Big content can often sound much riskier and less commercially minded though – especially when the concept is a little out-there. As a result, it can be tricky to convince clients to invest large parts of their SEO spend on such unconventional campaigns. Based on two case studies, James will explain how he puts together business cases for unconventional content and gets exec approval.
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We look forward to seeing you at the event.