Mobile SEO Tips You Can’t Afford To Miss

How important is mobile to you and your business? Are you confused on where to start your mobile strategy? 

Then come to the next Search London event after the summer break.

When: September 6th, Tuesday from 6:30pm

Where: The Gable, 25 Moorgate, London EC2R 6AR 

Lukasz Zelezny who spoke at our Social Media event in March will be presenting in September. Lukasz is the head of organic acquisition at which is a UK based price comparison website. As the leader of the team, he is responsible for the brand’s organic visibility, conversion rate, traffic and engagement so he knows first hand about implementing mobile and social media strategies.

Lukasz is will speak about the importance of Mobile SEO Strategies and how USwitch are implementing this at their company.

Our second speaker is Grace Kaye.

After working at Merkle|Periscopix, Grace joined Brainlabs, the fastest growing PPC agency in Europe. They have picked up dozens of awards for our groundbreaking work in PPC, including ‘Best Large PPC Agency’ at the European Search Awards.

Grace heads up the Programmatic and Attribution teams at Brainlabs where she is focused on delivering innovative solutions for some of the world’s most sophisticated advertisers. She likes to share this work, so speaks regularly about Programmatic and attribution at conferences like SASCon and Google Firestarters.

Grace will be sharing some tips into how to run successful display campaigns looking into the importance of campaign design (mobile vs. desktop), creatives (mobile vs. desktop), technology and automation, optimisation and measurement.

Grace Kaye

We will be announcing more speakers soon, so watch this space !

We have reserved the basement of The Gable and have the whole area for our own Search London event. Please RSVP on EventBrite to reserve your place.

Don’t miss out on this exciting talk, Please RSVP here on Eventbrite to reserve your place.


Jo Turnbull and Tim Sheed

Technical SEO Tips To Implement Today

Content Marketing seems to be the buzz word in search but what about the foundations of your site? How important is Technical SEO? Are you missing out on traffic because you have some basic errors or are you ignoring mobile apps and mobile optimisation? If this applies to you or you want to find out more, come to the next meetup about Technical SEO. 

Date: Tuesday, May 10th 

Time: from 6:30pm.


The Theodore Bullfrog, nearest station is Charing Cross or Embankment.

I am very pleased to announce we have sponsorship from Ungagged. They are holding their London event on June 23rd and June 24th at The Grange City Hotel, London, EC3N 2BQ.

We also have Pete Campbell, from Kaizen speaking about “The Future of Technical SEO Isn’t Your Website”

Pete Campbell is the founder of Kaizen, which helps businesses big and small with SEO, PPC and Content Marketing strategies.

During his presentation, Pete will build the case through statistics, quotes and, examples that Google will for the benefit of users (and their own platform) continually reduce the amount of referral traffic it’s sending to ‘traditional’ websites. Pete will show how Google will focus on App Indexing, APIs, Google AMP and Knowledge Graph. The practical side of the presentation will focus on how to use Google AMP, App Indexing and Data Feeds. 


James Bavington  will present “The on-page factors that every small or local business should be achieving”. James is co-director at StrategiQ Marketing, a Suffolk based agency who specialise in website development and marketing for small to medium size businesses. Prior to joining forces with StrategiQ in 2015, James worked for almost ten years as a founding member at Creare, a full service agency based in the Midlands that work with small businesses.

As a developer himself, James will be sharing actionable, real-world advice for on-page ranking signals for small and local businesses. Using live examples, the session challenges the perceived limitations faced by small businesses with actionable advice for digital marketers of all levels.

I am pleased to say we also have a second sponsor, Built Visible.  
Jon Quinton, Agency Director at Builtvisible has been in the SEO business for a decade. Like many specialists he found his way in to the discipline through a desire to understand how things work, and what happens if you tweak things a little.


Jon understands that forecasting organic traffic is tough so he will speak about “Forecasting Organic Traffic: how to get this right and avoid inherent bear traps”

With such a fast changing environment it can sometimes feel impossible to predict what you believe your activity can achieve. However, at some point we’re all likely to be asked the question: “How much traffic or revenue will we get by implementing your work?” 

We look forward to seeing you at the next event.

Jo Turnbull and Tim Sheed.

Social Media Killer Tactics

Thank you all for coming to our Search London 5th Birthday Party.

The next Search London meetup will be on:

Monday, March 7th 


the Doggett’s Coat and Badge, 1 Blackfriar’s Bridge

We have two key speakers for March 7th, Charlie Williams from and  Lukasz Zelezny from uSwitch.

Charlie Williams

Search veteran and content evangelist, Charlie Williams is head of marketing for A regular writer & speaker on SEO, Charlie specialises in content development, creative campaigns, technical SEO & keyword research. He also helps run Optimise Oxford, a meetup on SEO, social media & PPC.

Charlie will present Why SEO needs editing and discuss how our SEO campaigns could be further improved by embracing some rigorous editorial perspective. Currently we produce a lot of content, but most of it isn’t needed by our audience or of the quality required to earn respect. We’re all sold on the idea of using data to fuel our work, but it’s the blending of empirical and creative angles that makes working in search marketing great, so shouldn’t we get as serious about our creative process as we are about numbers?

Passionate about helping websites communicate with their audience & how everyone can learn & improve their SEO, he finds inspiration in the outstanding content experiences people deliver online. You can find him talking SEO, content & food on Twitter or in the kitchen.

Lukasz Zelezny is the head of organic acquisition at, a UK based price comparison website with offices in London. Leading his team, he is responsible for the brand’s organic visibility, conversion rate, traffic and engagement. 

Lukasz will speak about “Social Media Killer Tactics“. He is going to present why SEO Needs SOCIAL MEDIAwhat are common types of messages, what are common types of users and how to work efficiently with some of the available tools on the market.

Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel. He is a graduate from the Silesian University of Technology with a BA in Marketing.

We look forward to seeing you at the meetup on Monday, March 7th from 6:30pm.


Jo Turnbull and Tim Sheed

Search London’s 5th Birthday Party

Search London has been running for 5 years and the meetup group now has nearly 1,600 members. To celebrate we are throwing a birthday party in January.

There will be food and drink and even birthday cake. This is one Search London meetup you do not want to miss.

The party will take place on:

Tuesday, January 19th from 6:30pm


All Star Lanes, Victoria House, Bloomsbury Square, London, WC1B 4DA

Please RSVP on meetup to secure your place.

We also have some great sponsors at the event.

Our headline sponsor is Majestic.

Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry.  Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date, and is helpful to digital entrepreneurs, business analysts and businesses.

WHITE.NET has offices in Oxford and London. They use content, digital PR, technical SEO & paid media to create intelligent, yet bespoke strategies for their wide range of clients. Your website is unique, and so should your marketing campaign be. Think of as your in-house digital marketing department, but with all the advantages of an agency.

DeepCrawl is the world’s most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying, and monitoring, key issues that could negatively effect clients’ websites performance, they empower you to optimise your site for search engines and users alike.

As every website has its own unique set of challenges DeepCrawl has also been designed to be fully customisable so you are in control of how and when you crawl your site.

Our fourth sponsor for our birthday party is Searchmetrics. Searchmetrics provides their customers with competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization’s content performs against its competitors.

Nick is Director and Founder of Smart Local Marketing, a digital agency based in south west London that specialises in providing local search services for UK small businesses. From a marketing career in a traditional manufacturing business, Nick fell into digital back in 2009 and has been working in local for the past 4 years.

Nick will “Review Local Search in 2015 and Will Share Tips in 2016.”


We are excited to have a party with fantastic speakers at a new location.

Please RSVP on meetup to secure your place.


Jo Turnbull and Tim Sheed

How Brands Work With Bloggers

Hello everyone,

We have one last Search London event in 2015 and we are lucky to have 3 great speakers: Paddy Moogan, Emily Hill and Michael Chidzey.

Paddy Moogan

Paddy is co-founder of Aira, a digital marketing agency based in Milton Keynes providing SEO, PPC and content marketing services for clients in the UK, Europe, US and Australia. He has been working in digital since 2004 when he got bored while studying for his Law degree and was previously VP Operations at Distilled. 

Paddy will speak about How Brands Work With Bloggers. With the rise of celebrity bloggers such as Zoella and the huge audiences they have, brands are trying more and more to engage with bloggers and leverage the audiences they have. Paddy will share some real feedback from real bloggers to help you understand how to approach and work with them to help your content marketing campaigns be a success.

Emily Hill

Emily is the CEO and founder of copywriting agency Write My Site, which launched in 2006. Her new copywriting training website,, is due to launch in Autumn 2015. Write My Site has built its reputation as a specialist provider of long-form thought leadership content for brands across many sectors.

Emily’s training and speaking credentials include: Brighton SEO, Content Marketing Show, British Library, Spring Fair International, National Housing Federation, Marketing Week Live, and General Assembly.

Her flagship course is the one-day Copywriting Best Practice Workshop – run at Brighton SEO for the last two years – in which she teaches her own SPARKLE methodology for writing compelling digital copy.

Emily will speak about Writing Imaginative Editorial Content for B2B Websites and Blogs

Coming up with regular content for B2B websites and blogs can be a challenge. If you’re not selling Segway hoverboards or exotic holidays, it’s easy to think your audience won’t be interested in anything your brand has to say.

This couldn’t be further from the truth! B2B brands are sitting on a huge opportunity to establish authority and trust with their client base by writing helpful and targeted content for them on a regular basis.

Michael Chidzey 

Michael Chidzey is the marketing director at Chillisauce. Chillisauce is one of the UK’s largest and fastest growing event agencies, delivering thousands of activities and experiences for groups and companies across Europe every year. Chillisauce’s marketing strategy focuses heavily on digital marketing combined with traditional PR and eye-catching stunts, delivering campaigns that earn widespread attention. 

Michael will speak about Creative ​o​utreach ​tactics ​​​that ​will ​earn attention and will share innovative outreach tactics that spark interest, engage and inspire influencers to boost your marketing campaigns.

RSVP on Eventbrite to reserve your place.

We look forward to seeing you there.

Jo Turnbull and Tim Sheed

Overhauling Content Strategies and Tales from The Dark Side

Hope you are all having a great summer.  I am very pleased to announce we have a date for the next Search London meetup.

At the usual Search London venue: Doggett’s Coat and Badge

Date: Tuesday, September 1st

Time: From 6:30pm

We have two fantastic speakers, Briony Gunson and Richard Shove.

Briony Gunson will talk about “How to overhaul content strategy as part of a site migration”

Briony will present a methodology that her team has used to overhaul client content strategy when handling a site migration. Beyond just the usual IA implications, it’s about setting up the site to address user needs whilst also satisfying search intent. 

Come say hello @BrionyGunson.



Briony Gunson is an SEO Account Manager at Resolution Media, part of Manning Gottlieb OMD, a London based Media Agency.

Our second speaker is Richard Shove 

Richard will present “Tales from the Dark Side”

Richard will discuss lessons learned from making the switch to in-house, from both sides of the fence. Common mistakes, frustrations, improving processes and ensuring a productive relationship for both parties. 



Say hi to @RichardShove

We look forward to seeing you there. 


Jo Turnbull and Tim Sheed

For all the latest @SearchLDN news, follow us on Facebook or Twitter.

Search London Logo

How to Generate a ROI in Social Media

In our last meetup, you learned about the ROI of Keyword Research and also the importance of PR.

In the next Search London event, you will learn about the “ROI of Social Media”

The meetup will take place on Monday, June 29th from 6:30pm


Hannah Thorpe from theMediaFlow will present:

Brief. Deliver. Measure. Repeat: How to Quantify Investment in Social Media”

Social Media can be a tool with unrivalled potential, or a distraction and a waste of time. In order to make the most of your investment in social media, it’s important to identify your objectives, and then measure the results to quantify the impact it’s having. 

As Senior Account Manager at theMediaFlow Hannah creates successful social media strategies and frequently demonstrates the value of social media across a range of industries. 


Our second speaker is Jasper Martens from Simply Business.  Jasper will speak about 

How to Use Social to Make Small Businesses Brand Aware and ‘Ready to Buy‘”. Jasper will present examples of how Simply Business is using social, search and PR to make audiences brand aware and turn them into a ‘ready-to-buy’ state, demonstrating ROI on social, online PR and search. 

Jasper Martens - second speaker of Search London


Jasper is Head of Marketing and Communications at Simply Business, UK’s biggest business insurance provider, protecting 300,000 businesses. Having worked with small businesses for over 10 years in the Netherlands and the UK, Jasper knows how to engage and activate small businesses through a multi-channel approach, especially through social, search and content. 


Look forward to seeing you on Monday, June 29th !


The meetup will be at the Terrace Bar at the Doggett’s which is the top floor of the pub.



Jo Turnbull and Tim Sheed

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PR and ROI of Keyword Research Data

The third Search London meetup for 2015  will be about PR and ROI of Keyword Research Data

The event will take place on:

Date: Monday 20th of April

Time: From 6:30pm

Location: Doggett’s Coat and Badge

Ungagged  are our headline sponsor for the night. UnGagged is for intermediate to advanced Technopreneurs / SEOs who want to meet with and learn from global industry leaders who will help them progress further, faster. It’s UnGagged or it’s UnAvailable. 

All Search London members will receive £145 off the Ungagged Event taking place May 16th – May18th. To obtain the discount code, please visit this link on Eventbrite:


We have two great speakers at the event, Pete Campbell, Founder of Kaizen Search and Jono Alderson, Head of Insight at Linkdex


Please register on below for a ticket to the event.

Pete will be speaking about How Learning PR Techniques Made Me Awesome at Outreach

Pete will be sharing the exact process he uses to earn links from top news sites like Mashable, Lifehacker and Daily Mail. By combining traditional PR agency techniques and giving them an SEO spin – you’ll win.


Speaker bio:
Pete Campbell is the founder of Kaizen, which helps businesses big and small with SEO, PPC and Content Marketing strategies.
He built first his first site at 11, a gaming community that has 100k+ Facebook Fans. In the past 5 years he worked both in-house and agency side in SEO strategy roles and was the 2013 Winner of ‘Rising Star of the Year’ at the Travolution Awards.

Jono will be speaking about Understanding ROI with Advanced Keyword Research

To win the market, you need to understand the market. Jono shares his experience, tips, tricks and tools for discovering and structuring keyword data in a way which identifies opportunity, creates compelling business cases, and blows competitors out of the water.

Speaker bio:

Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, campaign strategy and web development – from defining the ‘big picture’ and strategic direction, down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level. At Linkdex, he heads up the Insight team to layer human expertise and consultancy on top of the award-winning platform, coupling big data with big thinking.



Ungagged have created a discount code exclusive to Search London Meetup members, £145 off the ticket price.  Please visit this link to purchase your ticket.

UnGagged is taking place at:

The Grange St.Paul’s Hotel

10 Godliman St

EC4V 5AJ London


Saturday, 16 May – Monday, 18 May  2015




We look forward to seeing you on Monday, April 20th.


Jo Turnbull and Tim Sheed

International Content Marketing

Our next Search London event will take place on

Wednesday, March 11th from 6:30pm

Location: Doggett’s Coat and Badge

The Topic is : International Content Marketing 

BuiltVisible are our headline sponsor for the evening. BuiltVisible grew from a search engine marketing blog set up in 2009. They now offer technical solutions and data-driven creative content strategies that make real, measurable differences to the visibility of our clients’ brands

We have two speakers for the night.

Lukasz Zelezny will be speaking about:

Leveraging and Monetize Your Content Marketing with Social Media Platforms


Lukasz Zelezny is the head of organic acquisition at Leading his team, he is responsible for the brandís organic visibility, conversion rate, traffic and engagement.  Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

Our second speaker is Owain Lloyd-Williams who will be speaking about: 

Understanding Content for China: How to Gain Presence Within the World’s Largest Internet Market

The digital world is becoming increasingly intertwined internationally, with many of us working with clients that target a overseas markets. Yet when considering China, almost all the social platforms and content practices that we may use in UK do are not used. Owain Lloyd-Williams will be taking a look at some suggested strategy and content types that go down well in this market.

Having spent nearly five years working in a variety of media-focused roles within China, Owain Lloyd-Williams is currently based in London and is the International Lead at Builtvisible. Among a variety of internationally-geared digital projects, Owain is passionate about bridging gaps between the West and China and loves nothing more than sharing his fascination with this ever-evolving market. 


We look forward to seeing you on Wednesday March 11th.

RSVP to reserve your space.

Jo Turnbull and Tim Sheed

Search Trends in 2015

Happy New Year everyone !

Hope you had a great New Year.  We have seen lots of changes in Search in 2014, so what does 2015 have install for us?

Find out at the first Search London of 2015 with “Search Trends for 2015”. 

The event will take place on:


Monday, January 26th from 6:30pm

Doggett’s Coat and Badge, 1 Blackfriar’s Bridge, London

Our first speaker is Danny Denhard who will speak about “Upcoming Trends for Organic Marketing in 2015”


Danny has eleven years history in organic search (search engine optimisation), including six years in Social Media. Danny is a freelance marketing consultant, specialising in SEO, Social media management, content marketing and more recently introducing Social signals into SEO. 

Our second speaker of the night will be Pierre Far, who will  talk about “Google Indexing in 2015”.

Pierre, follows industry trends in SEO and web development in order to help different Google teams build better tools for webmasters and improve search quality. Pierre also writes for the Webmaster Central Blog and participates in Google and external forums, helping site owners troubleshoot search-related problems and get the most out of Google Webmaster Tools. 

We look forward to seeing you on the 26th.



Jo Turnbull and Tim Sheed