SearchLDN’s Summer Event

Search LDN brings you to WeWork Holborn for its summer event.


We have WeWork Holborn from 6pm until 9pm on
Monday, June 3rd.


Address is:
Aviation House
125 Kingsway
London WC2B 6NH


https://www.wework.com/buildings/aviation-house–london


We have two fantastic speakers Sam and Mike, plus delicious curry from Urban Turban.


Samuel Mangialavori will be speaking about “SEO – PPC Synergies”





Sam will share what simple tests everyone can run when managing both channels in order to improve your spending efficiency and maximise your search visibility.


Sam joined Distilled in July 2018 as a consultant and it has been a hell of a ride, with tons of learning and exciting challenges. Before Distilled, Sam worked for iCrossing for over 4 years, starting in Outreach & Creative then slowly moving to SEO, working on its full spectrum – from technical to content. With an interest in paid media, Sam also gained experience in Paid Social and PPC. Sam had the chance to experiment quite a bit with PPC in particular, working on synergies between the two channels (Organic and Paid), treating Search as a whole.


Mike Chidzey, founder of John Cabot will be talking about “Ways to Earn Coverages, Links and Mentions



Before setting up John Cabbot, Mike was the marketing director at Chillisauce, which is one of the UK’s largest and fastest growing event agencies. Mike specialises in digital marketing (SEO, SEM, CRO), public relations and events. He originally trained in digital marketing under the exceptional team at Distilled.


As well as his work at Chillisauce, he has also advised on digital strategy for a well-known nonprofit organisation, founded eventjuice – a leading event industry website (which was acquired by Evvnt in 2016), and also lectures at the University of East London, London Metropolitan University, City University and Coventry University.




As a thank you to everyone for being part of Search London, we are working with Urban Turban who will be providing us with delicious Indian dishes at the event.





We will also have beer on tap as well as wine and some soft drinks.


Look forward to seeing you on the 3rd of June.

Content Marketing and Paid Social Media Myths Busted

We hope you are all having a great summer.


Our next Search LDN will take place on Tuesday, September 10th
at the Theodore Bullfrog at 6pm.


Re:signal are kindly sponsoring some food and drinks on the night.


We have two speakers talking about two different exciting topics in search.


First up is Khushal Khan who is a Senior SEO Consultant at Re:signal and will be speaking about “Key actions to recover from a search visibility loss”.


Re:signal is a specialist SEO and content marketing agency in London, with a fast-growing team and fantastic clients including Expedia, Auto Trader and the FT.



Khushal has been actively involved in search engine optimization since 2013 with a strong focus around Content Marketing, Local Search and Technical SEO. Having worked with a portfolio of clients in UAE & UK varying from Automotive, Travel, Finance & Real Estate industries, he brings tons of SEO experience across various verticals to help the partners achieve their desired business goals.



We also have Dan Lifton from Overdrive Digital. talking about “5 things you need to know before you get started with Facebook Ads” 





Dan has been working in Paid Social for over 4 years, focusing predominantly on Facebook and LinkedIn ads and joined Overdrive Digital in 2019 as a Paid Media Account Manager. 


Overdrive Digital is a digital marketing agency specialising in paid social and paid search marketing. They work with brands across the world to improve ROI from their digital marketing activities. Overdrive Digital is a small and specialised team of people who love doing what they do. Formed in 2016, we’ve worked with brands including Liberty, Swarovski, REISS and more.



Enjoy the summer and see you Tuesday, September 10th at the Theodore Bullfrog pub.


RSVP here on Eventbrite to secure your place.


SEO Jo and Tim

5 SEO Alerts and Using Gallups Strengths in Digital

Our next Search London will be on:


Tuesday April 9th
at the Theodore Bullfrog from 6:00pm.


We are joined by two speakers, Marco Bonomo and Margo Barsukov.




Marco will be sharing his tips on “Best SEO Alerts to Save You Time”



Marco Bonomo is a London-based Senior SEO Consultant. He is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK.


Marco is also an avid reader and a digital marketing advocate, contributing to Search Engine Watch. When he’s not busy building new skills, he enjoys travelling, photography and exploring London’s secret spots. To say hello, either send a tweet at @MarcoBonomoSEO or connect with him on LinkedIn.






Margo Barsukova is SEO Manager at EF Education First in London and will be speaking about “Gallup StrengthsFinder method to leverage your strengths“.


She will be taking us through Using the Gallup StrengthFinder method to understand your natural talents and see how owning and appreciating these could improve teamwork and communication in work and beyond. This leads to making you feel more confident, you are able to achieve more and progress at work.



Margo was born and raised in Riga, Latvia. Native Russian-speaker. Studied marketing and social entrepreneurship in Denmark. But instead of saving the world happily ended up in SEO. Enjoys building an international career and has worked in purpose-driven companies like momondo in Copenhagen and EF Education First in London. Current obsessions: personal development and co-hosting a podcast about personal development.


Reserve your place and get your ticket on Eventbrite today.

Search LDN’s 8th Birthday Party

Search London is turning 8 years old!! We are celebrating with a birthday party at Bounce, near Chancery Lane.


Tickets include ping pong, pizza, drinks, great SEO content and of course lots of cake!


The party will be on:


Monday: February 4th,  6:00pm – 11:30pm


Venue:


Bounce, 121, Holborn, EC1N 2TD




OnCrawl Logo


Our headline sponsor is OnCrawl who won at the European Search Awards in 2017 and 2018. OnCrawl combines your content, log files and search data at scale so that you can open Google’s blackbox and build a SEO strategy with confidence. OnCrawl produces actionable dashboards and reports to support your entire search engine optimization process and helps you improve your rankings, traffic and revenues.


François Goube will be presenting a case study “How to build the most efficient SEO Roadmap” at Search London. He is the and CEO and founder of OnCrawl and the French ambassador for Majestic. You can follow him on Twitter @francoisgoube.



Lukasz Zelezny is one of our Gold sponsors for the night. I am sure you have seen him speaking at many SEO and social media conferences. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. We are happy to have him as our gold sponsor on the night.


Lukasz Zelezny Profile Photo small version




Yard have sponsored our delicious cake! Yard are an independent, no-nonsense technical marketing agency. Enabling you to capture data with precision and accuracy, enabling better performance, digital marketing and data driven and creative search and content services.  For more details, visit their website: https://weareyard.com/


Yard Logo




A limited number of tickets are available so RSVP for your place today!



Christmas Drinks – Content Tips and How to Boost Your Leads

Hello everyone,


We are hosting out last event of 2018 on the first floor of the Clachan pub. The festive lights will be on at Carnaby Street round the corner, plus Regent and Oxford street, so come on over to the pub and have a festive drink with us.




Exact location:


Clachan pub
34 Kingly St, W1B 5QH (just off of Regent’s Street)




Date and Time:


Tuesday, November 27th


We have the room from 6:00pm until close


 Bobbi Brant from Kaizen will be speaking to us about “What we learnt from analysing 2000 pieces of travel content”.



Kaizen have analysed over 2000 pieces of content in the travel sphere to find out what types of content perform the best. Bobbi will be sharing the results of this study and revealing the secrets learned for creating successful content.


Bobbi is Head of Creative at Kaizen focusing on a diverse range of brands. Bobbi is passionate about finding data and turning it into unique outreach campaigns.



Maret Reutelingsperger from Aira will be talking about “Three tactics to boost your lead generation in 2019″


Maret will share three tactics that you can start implementing now to fly into 2019 with extra ways to elevate your online lead generation. From content, to automation and making the best from your existing customer base. You can take these tactics away and implement them yourself the very next day!





An experienced Digital Account Manager at Aira, Maret works with a range of clients from local SMEs to FTSE 250 companies around the world. Never without a smile or a cup of tea, she manages work across technical SEO, PPC, social and digital PR with a focus on Inbound Marketing. 




We have limited spaces so register for your ticket on Eventbrite to secure your place.


Thanks,
SEO Jo  and Tim

Building Your Social Media Presence and Winning New Customers



We are looking forward to our next Search London event on:




Tuesday, October 23rd
Time: 6pm until 10pm
Location: FORA, 71 Central St, London EC1V 8AB




The nearest tubes are Barbican (11mins) or Old Street Station (10mins). It is also a 15 minutes walk from Farringdon station.




We have two well known speakers, Cosmin Negrescu and Alexandra Tachalova.




Please RSVP here on Eventbrite to your place.




Thank you to SEOMonitor for sponsoring our event. SEOmonitor managed to help hundreds of agencies differentiate and grow with its technology. It brought a better measuring methodology to the market, with meaningful metrics and optimized costs. The company took the next logical step to ensure that its users are making the most out of all the features and the large amounts of data: reinventing the user interface. It did that by creating a layer of technology that proactively analyzes all the collected data and translates it into byte-sized insights. Insights that can easily be scanned and acted on from a mobile screen.









The Founder and CEO Cosmin Negrescu‘s focus on helping SEO agencies differentiate and scale through technology comes from his previous venture, where he was trying to grow his own agency.







Cosmin will talk about Using “Jobs-to-be-done” to win more customers




The talk will be based around the “Milkshake Case Study”, which focused on McDonald’s need to increase the sales of their milkshakes. These techniques can be adopted by the SEO industry as well, whether you are an agency or a business looking to win clients faster.









Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant, helping digital businesses to open new markets and boost sales. Alexandra is a frequent speaker, and Founder of online digital marketing event DigitalOlympus.net.




Alex will be speaking about “Killing two birds with one stone: growing your SMM presence by building relationships with influencers”.  Alex will share the strategies that she has found especially effective when it comes to growing SMM channels by leveraging the power of influencers. All strategies will be supported with detailed how-tos that anyone can implement on their own. Also, she will show the kind of positive impact we’ve achieved using the very same steps she will be sharing.






Please RSVP to reserve your place on Eventbrite.


Thanks,



SEO Jo and Tim Sheed