Building Your Social Media Presence and Winning New Customers

We are looking forward to our next Search London event on:

Tuesday, October 23rd
Time: 6pm until 10pm
Location: FORA, 71 Central St, London EC1V 8AB

The nearest tubes are Barbican (11mins) or Old Street Station (10mins). It is also a 15 minutes walk from Farringdon station.

We have two well known speakers, Cosmin Negrescu and Alexandra Tachalova.

Please RSVP here on Eventbrite to your place.

Thank you to SEOMonitor for sponsoring our event. SEOmonitor managed to help hundreds of agencies differentiate and grow with its technology. It brought a better measuring methodology to the market, with meaningful metrics and optimized costs. The company took the next logical step to ensure that its users are making the most out of all the features and the large amounts of data: reinventing the user interface. It did that by creating a layer of technology that proactively analyzes all the collected data and translates it into byte-sized insights. Insights that can easily be scanned and acted on from a mobile screen.

The Founder and CEO Cosmin Negrescu‘s focus on helping SEO agencies differentiate and scale through technology comes from his previous venture, where he was trying to grow his own agency.

Cosmin will talk about Using “Jobs-to-be-done” to win more customers

The talk will be based around the “Milkshake Case Study”, which focused on McDonald’s need to increase the sales of their milkshakes. These techniques can be adopted by the SEO industry as well, whether you are an agency or a business looking to win clients faster.

Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant, helping digital businesses to open new markets and boost sales. Alexandra is a frequent speaker, and Founder of online digital marketing event

Alex will be speaking about “Killing two birds with one stone: growing your SMM presence by building relationships with influencers”.  Alex will share the strategies that she has found especially effective when it comes to growing SMM channels by leveraging the power of influencers. All strategies will be supported with detailed how-tos that anyone can implement on their own. Also, she will show the kind of positive impact we’ve achieved using the very same steps she will be sharing.

Please RSVP to reserve your place on Eventbrite.


SEO Jo and Tim Sheed

International SEO. Schema and SEO Tasks You Should Be Doing But Are Not

We hope you had a great summer.

Our next Search LDN event is taking place September 25th, Tuesday at 6:00pm.

Slight change of venue, we will be at WeWork Provost and East, City Rd, Hoxton, EC1V 9NR instead of the WeWork Old Street.

Don’t worry, if you come to the WeWork Old Street, you will be taken to WeWork Provost and East.

We have 3 great speaks, Patrick Reinhart, Artiom Enkov and Miranda Gahrmann.

Patrick Reinhart is a Senior Director of Professional Services at Conductor. He will be speaking about “4 SEO Tasks You Should Be Doing Today, But Probably Aren’t.” Pat will take us through tasks that all SEO’s should be doing on a regular basis but most aren’t.


Artiom Enkov is a Senior Account Manager at Neo (part of WPP group), managing organic performance for consumer brands. He has helped some of the world’s biggest brands achieve their digital goals and, with a deep passion for developing data-driven solutions, has built several SEO tools to automate time consuming processes. Artiom writes about SEO on his blog at

Artiom will talk about “Schema Markup Everything. OR ELSE!” He will take us through the new schema markup formats and the importance it plays in your website.


Miranda Gahrmann is a Global SEO Manager for Randstad and a Global eCommerce Consultant for clients such as Philips. Not only does Miranda travel all over the world for work, she also speaks six languages. With 10 years experience in international SEO, Miranda is working with her team to improve the performance of 40 Randstad websites across 39 markets.

Miranda will be talking about “International SEO and beyond”.  She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises. 

Thank you to Conductor for sponsoring the venue at WeWork and drinks on the night.


Conductor helps marketers create and optimize content so it gets found. Their content intelligence platform, Conductor Searchlight, unlocks insights about how customers express intent and how they can deliver on those needs. Their technology illuminates content opportunities that lead to increased traffic and higher organic marketing ROI.

Please bring photo ID with you as WeWork require this for entry.  WeWork OldStreet is located at 41 Corsham St, Hoxton, N1 6DR

 See you on September 25th !


SEO Jo and Tim Sheed

Technical SEO and The Future of Search

Hello everyone,

Hope you are enjoying the good weather London has been having recently. We wanted to annouce our next event taking place on: Monday, July 30th.

We have the upper floor of the Theodore Bullfrog pub which is on 26 – 30 John Adam Street. It is near Charing Cross station and Embankment.

We have the room from 6:00pm until 10:30pm

We are very pleased to have our sponsor Re:signal at the event and they will also be buying everyone a few drinks on the night.

Re:signal brand

Re:signal is a specialist SEO and content marketing agency in London, with a fast-growing team and fantastic clients anticipating the future including Expedia, Auto Trader and the FT.  

Kevin Gibbons, CEO and Founder of Re:signal will be talking at Search London. Kevin has presented at a large number of conferences around the world, writes frequently online and has worked with well-known brands including Expedia, Deloitte and Auto Trader.

We also have Rob Gardner, Content Specialist at presenting. With a background in computer science and digital marketing, Rob has held a number of marketing roles, but his latest challenge has been helping clients tell their story the right way. Rob has previously worked with start-ups and established companies, before moving over to the agency world to work with White.


Rob will be speaking about “Why Children Know More Abount Content Marketing Than You”

Imants Krezins will be our third speaker of the night. Imants is Head of SEO at iProspect. He has worked on global engagements for brands such as ExxonMobil, Unilever and HSBC. While at iProspect he also co-created a solution that was shortlisted as the best SEO & PPC software at 2018 Drum Awards. Imants will be speaking  about “Scaling SEO operations”. People often talk about the SEO thinking, but not that often how to deliver it.

We look forward to seeing you at our summer event. Please purchase your ticket here on Eventbrite to secure your place.

SEO Jo and Tim Sheed

Managing Website Migrations + Advanced competitor analysis + drinks sponsored by Conductor

Hi everyone,

Jo and I are excited to announce that the next Search London event will be on:

Monday, June 11th
 (talks start at around 7pm)

At the 

Theodore Bullfrog Pub (next to Charing Cross Station)


Please RSVP to secure your place.


We have two fantastic speakers:

 Victoria Olsina and Serbay Arda Ayzit

Victoria is a Search and Aquisition Manager at Barclays with over 8 years experience in online marketing.

She has worked across 3 continents for clients such as Lotto, Kathmandu, Citizen Watches and New Zealand Tourism. Her main focus areas are SEO, Ecommerce, and Data Visualisation.

Victoria will be speaking about ”A client side story, Surviving a Website Migration.”

The migration of involved a change of CMS platforms, design, architecture, domain and protocols, all at the same time, with dozens of teams working together for months to achieve a successful transition. In this session Victoria Olsina will share her learnings from the SEO side of the migration, but most importantly, the learnings from the challenge of implementing change within a big organisation:
    •    Dealing with stakeholders
    •    Processes and ways of working
    •    Presenting results

Serbay is the Managing Director of Digital Marketing Agency, Optdcom.

He started his career in 2007 and was among the first 20 people to become an AdWords certified professional and a top contributor to Google AdWords official forum. Serbay spent 9 years as the head of SEO for one of the first SEM agencies in Turkey, where he has consulted 2OO+ clients including Turkish Airlines, Samsung, Dominos, Allianz, Loreal and Ebay.  In 2014, he launched a content marketing company, Contentus, which creates content for brands like Mini, BMW, Jaguar. Now he is working as Managing Director at Optdcom (Digital marketing agency) and creating overall digital marketing strategies for brands.

Serbay will be speaking about competitor analysis.

Who are your real competitors? From experience, no one fully understands their real competitors. Are British Airways’ competitors just other airline brands? Together let’s find out how to find real competitors using the right keyword research and by understanding user behaviors.

A massive thank you to our sponsor, Conductor, who will be buying everyone a few drinks!


Conductor is the world’s leading organic marketing company. Their content intelligence platform, Conductor Searchlight, unlocks invaluable insights about how customers express intent and how they can deliver on those needs.  Their technology illuminates content opportunities that lead to increased traffic and higher organic marketing ROI.

Conductor Searchlight enables marketers to understand their prospective customers’ intent by revealing the trends and topics they are searching for at every phase of the purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts.

Please RSVP to secure your place.


We look forward to seeing you on June 11th!

Tim Sheed and Jo Turnbull

Future Proofing SEO and Hourly Rankings Study Revealed

Our next Search London meetup will be on:

Wednesday, April 25th 6:00 – 9:00pm

At the WeWork space in Soho.

We have two fantastic speakers, Alina Ghost and Chris Green.

Alina Ghost has over 6 years of digital marketing experience. Having worked in SEO for brands such as Tesco, Debenhams and Carpetright she knows more than a thing or two about how algorithms work. She’s currently heading up the SEO team at Amara, a luxury interiors brand, and has founded a Podcast called SEO with Mrs Ghost that’s perfect for bloggers or small site owners.

Topic title: The Hulk vs Thor: Who wins the SEO fight? 

The talk covers SEO using a Marvel metaphor. Starting with old tactics of SEO and what not to do, Alina discusses what to focus your efforts on in 2018. Once you’re up to speed, the talk then moves on to hot topics to future-proof your brand or clients, such as voice search, artificial intelligence and more. Join us to discover who will win the SEO fight between Thor and The Hulk.

We also have Chris Green from Strategiq speaking at our April event.

Chris Green started his digital career writing copy for directories and tinkering with websites in his spare time, at some point over the last decade this became his day job and now he heads up the marketing delivery team at StrategiQ.

Chris Green will give us an update on his and Simon’s hourly rankings.

SEOs are addicted to rank tracking and many are still rank tracking as if it was 2012, but what good is this doing us? Chris and his team tracked 500,000+ results in SERPs as part of hourly tracking tests and it builds a very different picture of SERPs.

Thank you to Explore Group Digital for helping us with the venue. Explore Group  are a team of recruiters who focus on the Search and Performance market. They are supporting SearchLondon to improve our Search knowledge so they can help our members better – whether we’re looking for a new job or staff who will really push our business forwards. 

They will have more of their cool Search stickers or UK Marketing Events 2018 leaflets to find out what is happening this year.  

We look forward to seeing you at the event on April 25th.


SEO Jo and Tim Sheed

Thinking Outside the Box – Local SEO & Podcasting Tips

We can’t wait to host our next event, which is taking place on March 19th at the Theodore Bullfrog.

Search London will be buying everyone a few drinks on Monday, March 19th in celebration of the brand new website!

Time: From 6:00pm on Monday, March 19th

Location: Theodore Bullfrgo pub,  26-30 John Adam St, London WC2N 6HL

David Bain will be speaking about “How to be a great podcast guest”.  David (@DavidBain on Twitter) has a lot of experience in the SEO scene, having managed in-house and agency-side SEO teams for the likes of Greenlight, MEC and Farfetch. However, over the past few years he’s moved on to digital marketing course production and hosting podcasts and webinars – including hosting SEMRush’s new show, “Search Marketing Scoop”.

David is also currently Head of Digital Marketing Course for AVADO, the company behind the Squared Online course with Google as well as being Founder and Host of Digital Marketing Radio, the podcast and live video show where he’s already interviewed over 200 digital marketing experts including Rand Fishkin, Aleyda Solis and Larry Kim. Check out the latest episodes over at

Ric Rodriguez from Croud will be speaking about Local SEO, sharing some great results, insights and learnings. He will be taking a complex to simple approach but using examples and tips to bring it to life.

Starting out in digital PR, Ric taught himself technical SEO through breaking complex concepts down into simple ideas – and has since practised this across pharmaceuticals, beauty, real estate and gaming. Now, as SEO Director, Ric leads Croud’s largest account, an internationally renowned B2B giant, with over 3000 locations across over 100 markets.

We are proud to be media partners with Search Elite, A New Approach To Search taking place 6th June 2018, London.

Search Elite 2018 is a highly focused conference, about sophisticated SEO, advanced technical and user-centric marketing and will cover new Interfaces – Voice, apps visual, video, next Gen Technical SEO – Structured markup, performance optimisation and JavaScript – Angular, React and more

Look forward to seeing you on March 19th.


Jo and Tim

Search London’s 7th Birthday Party

Tim and I are excited to have our 7th Birthday Party at Urban Golf in Smithfield, on Tuesday, Janaury 30th from 6:00pm.

Come and celebrate Search London turning 7 years old with food and drink and of course cake !

Plus as we are at Urban Golf we have exclusive use of the whole place including 7 golf simulators. Practice your golf and network, all while being indoors.

Our Headline Sponsor is Searchmetrics with Malte Landwehr presenting “In China, 2018 is the Year of the Dog.”

Searchmetrics logo

Malte Landwehr is the Director for Product Marketing and Product Solutions at Searchmetrics. He has more than 10 years of experience in search marketing and is a regular speaker at conferences across Europe. Before joining Searchmetrics, Malte worked as a project manager and consultant for digital strategy at a management consultancy. 

Since 2018 is the year of the dog, Malte will talk about the Mobileman Pinscher, the Content Terrier and the Shetland Speechdog. After the talk, you will know how ranking factors are different on desktop and mobile devices, and how to create better content that resonates with your readers. And of course, there will be some nice statistics about voice search and digital assistants that you can drop in your next meetings.

You cannot have a birthday party without food and thank you to ConsiderableInfluence (CI) for sponsoring the food.  CI is an influencer marketplace, working primarily with bloggers and their social reach. Already with more than 700 influencers active on site and ready to work on your campaign. Influencers are across Travel, Food, Lifecycle, Fashion, Tech & Gadgets in many countries. Sign up for free today.

Pierre Far will be presenting “It’s 2018, can we actually make SEO be about the user for real?”

He will cover the following topics to illustrate how SEO is about users:
– Mobile-first indexing, and technical SEO in general
– Page speed
– IA, tying it back to SEO

Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. 

Pete Reis-Campbell will be sharing his thoughts on “Voice Search and AI in 2018”. Pete is the owner and founder of the award winning agency, Kaizen which he set up just 4 years ago and now has a team of 15. Kaizen is a Content Marketing agency based in the Tech Hub of London.

We could not put on such a big event without our sponsors and Ricemedia will be one our drinks sponsor for the evening. Ricemedia  are a Birmingham based Digital Marketing Agency, specialising in SEO, PPC and Social Media. Founded in 2001 we have grown to a team of 24 and have worked with clients from Superdry, Hardly Ever Worn it and Aston Villa. You may have seen us at BrightonSEO, Digital Olympus, Internet Retailing and here: we’re slowly muddying our Brummie expertise into the Search world.

Laura from Rice Media will be speaking about “5 Minutes, 5 Tips: Go!”

Thank you to Distilled for being our drinks sponsor as well. Distilled  is an award-winning online marketing agency that believes in sharing knowledge through its blog, industry leading conferences and interactive training resources. With offices in London, New York and Seattle, the team works to build exceptional online businesses. Tim Allen, will be speaking about “SEO Split Testing 2018″

Spaces for the party are limited, only 100 tickets available. Purchase your ticket on Eventbrite to reserve your place.

If you would like to be involved in our birthday party, please contact @SearchLDN.

Structured Data for 2018

Our next Search LDN meetup will be on:

Monday, February 19th at the Doggett’s Coat and Badge pub, 1 Blackfriar’s Bridge, SE1 9UD.

We are very pleased to be sponsored by Explore Ltd  and they will be buying everyone a few drinks on Monday.

Evo Christou will give a few words about Explore where he heads up the London sector focusing on matching people’s skillsets, interests and passions with the right companies.

We also have Manuel Martinez speaking and sharing his tips. Manuel Martinez will be speaking about “How to leverage structured data for SEO”

Manuel is a SEO Consultant who has been working within the digital marketing space for more than 8 years. He currently leads a team of SEOs at one of the largest iGaming companies in the world where he is tasked with driving new customer acquisition through organic search.

We are also pleased to have Lexi Mills, Managing Partner at Shift6 at Search London.

Lexi Mills

Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating multi-channel marketing alongside PR and SEO at both a strategic and Tactical level. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

Lexi is going to talk about “A Grander Vision for Google Answer Box”

Lexi Mills will demonstrate that this factor of search has many benefits beyond that which most attribute to it. She will explain the role of Google Answer boxes in current day PR, SEO, linkbuilding and how this can contribute to the success of content marketing campaigns. Alongside Its potential impact when combined with the rapidly evolving trend of AI-generated media coverage.  This will be an actionable talk, providing publishing industry insight and showing real PR SEO and content marketing examples.

Lexi will conclude by discussing that despite answer boxes fulfilling Google’s aspiration for efficiency they lack true intelligence and in some instances are reductive in the value they deliver to searchers with regards to some queries. She will close by summarising the opportunities that skills in this area present for the advancement of healthcare, well-being and investment in new technology.

We look forward to seeing you on the 19th of February.


SEO Jo and Tim Sheed

Technical SEO with Transferwise

Hello everyone,

We have our last meetup of the year coming up on the 27th of November.

Transferwise are our sponsors and we will be hosting the event at their office with pizza and beer on Monday November 27th  6:30pm – 9:00pm

Talks will begin no later than 7:30pm as we are finisihing the meetup earlier than when we host in the pub.

We have three great speakers for the event.

Fabrizio Ballarini will speak about  “Scaling SEO by building products”

Fabrizio will be covering top line how they work with engineers to build products and CMSs to scale organic search acquisition.  Fabrizio is a SEO specialist at TransferWise where he leads the in-house SEO team. Previously at Neo@Ogilvy consulting enterprise clients across finance, e-commerce & tech.  

TransferWise in-house SEO team is autonomous and independent like other 40+ teams in the company. The team operates with flat structure and is empowered to make all the decisions in full autonomy with the goal of driving organic user acquisition. It’s also independent by having all resources needed to achieve growth embedded within the team. SEO specialists work directly with full stack developers, designers & copywriters to build products, content management platforms and tools . This allows the SEO team to contribute to TransferWise fast growth and rapid international expansion.

TransferWise is a financial company launched in 2011 with the following mission “Money without borders – instant, convenient, transparent and eventually free”. Over a million people are transferring more than £1 billion every month, saving themselves over £1.5m/day. The service covers 750+ routes in 42 countries. TransferWise is growing 150% year on year with 700 people globally in nine offices. 

Chloe Bodard is the Senior Search manager at Ricemedia, Search and Social Digital Marketing Agency. Working agency side for several years, and with clients from all sectors and sizes, Chloe specialised in all things SEO, helping clients build SEO friendly sites, migrate website effectively and increase their search visibility and ROIs from digital marketing campaigns.

Chloe will be talking about “How to successfully undertake a site migration and increase search visibility”.

From the initial full site audit to new site suggestions and migration technical guidelines to staging site crawls, error fixes and post go live technical checks, Chloe will be covering all essential parts of site migrations, providing you with practical advice, checklists and recommendations to ensure migrations are synonymous with increased visibility. 

We also have Maria Camanes Fores, Technical SEO Consultant at Builtvisible.

With a background of writing and Journalism, she is passionate about optimising websites from a technical point of view and is always improving her coding skills through programming language courses.

Maria will speak about: HTTPS Migration SEO Checklist & Most Common Mistakes:

Migrating to a more secure web can have multiple benefits, but if not done correctly it can put your organic search traffic at risk. So many things can go wrong when switching a site from HTTP to HTTPS and underestimating the challenge can lead to a disaster, but with the right planning, those risks can be mitigated and almost entirely eliminated.

Don’t miss out on the last Search London meetup for the  year. 

Buy your ticket  here on Eventbrite to secure your place.


Jo and Tim

Don’t miss out on the last Search London meetup for the  year. 

Buy your ticket on Eventbrite to secure your place.


Jo and Tim

Paid Media and Schema MarkUp Tips To Implement Today

Hello everyone,

We hope you are having a good summer.

Our next Search London event will be at the Doggett’s Coat and Badge, 1 Blackfriar’s Bridge. We have the Terrace Bar (summer is not over yet) on Monday, September 11th from 6:30pm.

We have a great line up, one of our speakers runs his own business in La France.  

Almost 2 decades of experience: Jason Barnard started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world.

Today Jason is a search marketing consultant and working on two SaaS: (an online Brand building service) and (quick and easy SEO wins for small businesses). Jason will be talking about

“How To Implement Schema Markup Today and The Knowledge Graph of the Future”

Far from being marginal, intelligent use of Schema Markup for your Company is the cornerstone to your entire Search Marketing future. Jason will tell you why, and how to get it right… off the bat ! Jason will give you practical advice and tips on how to implement Schema mark up for you business, big or small.

We also have, Rumyana Miteva, Head of Search at Secret Escapes speaking at Search London.

Rumyana has a deep understanding of the current Paid and Organic search ecosystem, especially in the Travel sector. With more than 7 years of experience in Digital Marketing, she has worked for various international brands and managed a portfolio of over a billion keywords. Rumyana was a judge at the 1st UK Biddable Media Awards in 2017 and is a regular conference speaker, presenting at SMX, Hero Conf, IAB Search to name a few.

Rumyana will be speaking about “Creating paid search ads that stand out and how best to optimise them”

Paid Search is ultra competitive, find out how to boost your CTR and get better ad rank with taking advantage of AdWords & Bing ad extensions. Did you know that there more than 12 different types? We will also talk about ad copy testing and how to optimise your ads to the max.

We are lucky to have three speakers at our September meetup:

Bobbi is a Campaign Manager at Kaizen focusing on a diverse range of brands. She is passionate about finding data and turning it into unique outreach campaigns.

Bobbi will be presenting: “Get Top Tier Coverage for a Unknown Brand with No Money”

“Bobbi will share her personal experience from when she worked in-house to show how client side and agencies can still generate great links and coverage even when they have no budget. And yes this is also for unknown brands. Bobbi will show us how free tools and data sources can generate top tier coverage. Everyone says attitude is important at work and with outreach it is even more so.”

RSVP for the next meetup on Eventbrite

Buy your ticet to reserve your place to our next Search London meetup.

See you there

Jo Turnbull and Tim Sheed